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What drives your product marketing?
Is your team goal setting a once a year exercise? Do you build and deploy metrics that sounded good in January and then struggle to rate against them a year later? If so, that could be keeping you...
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Is it a good idea to join a company with big problems?
It may be too cliché, but it probably depends on if you see the glass half empty or half full. It’s easy to get caught up in the hiring process and your ego can get in the way of asking the right...
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If marcom sounds “fluffy” to your CEO and CFO, here’s a powerful tool for...
If you’re fluent in marketing speak, then there’s a good chance the CEO and the CFO have no idea what you’re saying when you are discussing how you’re going to drive your business with marketing....
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Hire An Advertising Agency For Advertising – Guess What You’ll Get?
Ads, of course. Lots of ‘em. Creative ones. Ones that win awards. Ads your boss will love. Ads the agency loves to work on. Beautifully illustrated, brilliantly written ads. Oh, and a media...
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Does Marketing “Sell Dreams” and Sales Need to Make that “Dream” Happen, No...
It’s been said to me that marketing writes the script but sales makes the movie. Conceptually both sales and marketing should complement each another. However, in reality both do not always meet eye...
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The Marketing Audit: Finding the Reason for Your Success
Why is your company doing so well? Why is it experiencing some difficulties? What are you doing right? And, more importantly, what are you doing wrong? Effective marketing requires a plan, with...
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The 4 P’s of Marketing Aren’t Enough Anymore!
Everyone knows the 4 P’s of marketing… Product Promotion Price Place But Gino Biondi, vice president of sales & marketing at Zenith Products, has suggested that the 4 P’s of marketing aren’t enough...
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What Does A 30-60-90 Day Action Plan Look Like For A Marketing Leader?
A 90 day marketing plan will communicate that you understand the job and that you will hit the ground running.
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